Twelve rooms above the dunes
A guest pays the same $210 either way.
You can hand them $34.60 of it.
16.47% off your own rate, and you still keep more than the channel leaves you. The arithmetic is below, and it is yours to change.
$210.00
$34.60 a night
$175.40
$64,392
Your channel commission for the year. It is the number every calculator on this shelf prints, and no independent house has ever delisted over it. It is not the one you can act on.
High water
06:42
and again at 19:08
Low water
12:55
the scar is walkable from 11:00
Sunrise
06:21
Sunset
19:44
Wind
NE 11 kn
cold on the ridge, still in the courtyard
Sea Holly
The dune ridge and, over it, the sea holly that gives the room its name
Dune
19 sq m
$215.00
through a channel
$179.58
direct, with us
Turnstone
Open water, and the turnstones working the strand line under the window
Sea
23 sq m
$250.00
through a channel
$208.81
direct, with us
Thrift
The courtyard, the wall, and the thrift growing out of the top of it
Courtyard
17 sq m
$195.00
through a channel
$162.87
direct, with us
One room-night, four ways of counting it
The channel takes its cut before you see the money. The question is what is left to give away.
$148.15
What a channel booking leaves you
After 17% commission and the 15% of channel bookings that cancel and do not resell in time.
$180.09
What a direct booking leaves you
At your own full rate, after the card fee, your booking engine, and the cost of winning the booking.
$31.94
The room you have to move
The whole of the difference, per room-night. Give away less than this and you are ahead.
$22.35
What survives the billboard effect
Thirty percent of direct bookings only exist because somebody saw you on a channel first. That is a real cost of leaving.
Twelve rooms, $210 a night, 71% full, 58% of it through channels. Change any of those and every figure above moves.
A working house, not a hotel
Twelve rooms, one sitting for dinner at half past seven, and a boot room that smells of the tide because that is what a boot room is for. There is no spa. There is a drying rack, a tide board, and a shelf of binoculars that belong to the house.
We have kept the rates on the same page as the arithmetic that produces them, because a guest who can see why direct is cheaper tends to book direct the next time without being asked.
Dinner
Half past seven, one sitting
Breakfast
Eight to half past nine
Dogs
Dunlin only, and the boot room
Children
Over eight, except in Lymegrass
Parking
Six spaces, first come
Check in
From three, and we will hold a key
The last mile is a track
Half a mile of it, unmade, with passing places. Any car manages it. The bus comes twice a day and we will fetch you from the stop if you say when. The causeway walk is passable either side of low water and that is not a suggestion.
Nobody has ever cancelled because the road was a track. Two people a year cancel because nobody told them.